Fact.MR has compiled a study on the bottled tea market and published a new report titled, “Bottled Tea Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2018 to 2027.” This report on the bottled tea market covers all the vital aspects of the market that hold significant influence on the future progress of the bottled tea market. The bottled tea market analysis covers a thorough analysis of the bottled tea market for the historical period of 2013-2017 and forecast period of 2018-2027.
The bottled tea market place has remained dynamic majorly due to altering consumer preference and beverage manufacturers’ efforts to meet the evolving demand. ‘New releases’ in terms of flavor, authenticity and packaging in the tea market has become a pervasive strategy among bottled tea brands, small or big.
Organic kombucha, a fermented bottled tea by Uncle Matt’s Organic brand was introduced in 2017. Available in a number of flavors, kombucha combines benefits of a green tea and natural prebiotics and organic acids.
In the first quarter of 2018, DanonWave-owned Brand Stok has launched a new range of cold brew beverages including Stok Yerba Mate Cold Brew Teas which are ready-to-drink bottled tea ranges.
Arcadia Beverage, in May 2018 launched Zumora, a new clean label beverage line including bottled tea.
In November 2017, Unilever Food Solution introduced the Pure Leaf Tea House Collection of hot and iced teas that are organic and flavored with fruit and herbs.
In October 2017, Argo Tea, a Chicago-based premium tea brand, launched a line of Single Estate Cold Brew Bottled Teas.
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The study opines that the demand for still variety of bottled tea will witness over 35 Mn Liters consumption globally in 2018. However, sparkling tea revenues are set to grow at a 6% Y-o-Y in 2018 over 2017. This rapid expansion can be attributed to growing demand among millennials and generation Z for sparkling tea, in particular, sparkling ice tea. The bottled tea marketplace is witnessing manufacturer investments in introducing new varieties of sparkling ice tea.
Conventional bottled tea has remained the primary choice among tea lovers until the arrival of organic tea variant. Fact.MR finds that the consumption of conventional variants will hold over 80% of the total bottled tea consumption in 2018. However, demand for organic variants is growing rapidly wherein consumption will increase over 4 Mn Liters in 2018 over 2017.
Fact.MR study finds 30% of bottled tea consumed to be black tea in 2018. Black tea continues to remain the highly popular tea blends and is consumed for its potential health benefits.
Fact.MR estimated green tea occupied one-fourth of the global bottled tea consumption in 2017. Traditional recognition of green tea as a medicine and a higher concentration of antioxidants, particularly epigallocatechin gallate (EGCG) continue to encourage green tea consumption globally.
The retail shelves of multiple stores and online channels now have a variety of organic bottled tea. Staying ahead of consumer demand, manufacturers of organic bottled tea are actively engaged in expansion activities.
HORECA, according to the Fact.MR study continues to present a significant demand for bottled tea. Consumer packaged goods (CPG) industry is significantly investing in HORECA on the back of growing consumer sentiments such as eating outside home and preference for ready-to-eat foods. The study also finds that modern trade will be the next preferred sales channel for bottled tea among consumers.
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